
Their positive and fulfilling attitude to life makes them the perfect viewer for my alternative music video.

I aim for them to be aged between 14-21 (and/or male or female), as I feel that around that age gap you are discovering who are and go through many different stages in your life - experimenting with fashion, music and lifestyle choices.




Their edgy approach to life reflects their hobbies and interests,
for example reading fashion magazines such as Company and Vogue help them to express their personality. As well as reading music magazines featuring alternative and indie bands such as: NME and Q which will give them a wider insight into new and up and coming bands, because they are the type of people who are always wanting to get ahead of the game.
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