Key Audience terms

• Qualitative data is rich in information, such as peoples opinions or feelings.
• Quantitative data is number data, it's generic and simple. Giving the audience a scale of 1-10 to rate their feelings on, is a good example of this.
• Psychographics are peoples personal opinions, views and feelings.They describe an audience by looking at the behaviour and personality traits. It labels a particular type of person and makes an assessment about their individual spending and viewing habits. The categories are:

    Mainstreamers-They conform to traits and have conventional ways. Usually the largest group.

    Aspirers-Materialistic, Image and appearance is important. Typically the younger generation.

   Succeeders-Strong goals in life, they’re confident and organised. Usually professionals or managers.

   Resigned-Rigid. Interested in the past and the economy. Mostly older people.

   Explorers-They’re energetic, unique, adventurous and always the first to try new things out. Mostly younger people, e.g. students.

  Strugglers-Can be alienated and therefore disorganised. They rely on their physical skills. Tend to but alcohol, junk food and lottery tickets (as a general formation) typically from the D&E band of demographics.

  Reformers-Freedom of personal growth and restrictions. They have brilliant social awareness and independent judgement. Not very materialistic. Has attended higher education and has an eye for good quality products

· Demographics: these are the social groups in which people are categorised into; these are: A, B, C1, C2, D and E. Each of the groups are determined by your income; A is the highest earning profession, for example: A Doctor, Lawyer or Police Inspector, B would be a Teacher or Social Worker, C1 an Electrician or Plumber, C2 Semi-skilled workers, D Cleaners, Dock Workers, E OAP's, Students or the Unemployed.Producers of a media text need to know each of the demographic groups; this is so they can shape their text around the audience and their needs and wants. It’s based on the highest earner in the family so young people are not included.