Genre

Genre is a type or category.

It differentiates between one sort of text to another, by the use of different codes and conventions.

• It helps create a choice – therefore a target audience for the producer of the text.
• It also helps create recognition within the audience of what the text (or expectations of the text should be).

Convention: Things that the audience would expect to be in that particular media texts e.g horror: evil laughing.

Codes:  - An item: then you read into it.

Once the code is used over and over it then becomes a convention.

Denotations – Newsreader tapping papers on desk.

Connotations – The end.